Hello, I'm Lori Pheil
Graphic Designer | Conceptual Thinker | Copywriter
ABOUT
ABOUT ME
AREAS OF EXPERTISE
A self-starter with over 25 years of experience in agency, corporate and entrepreneurial settings. Visual, written and verbal communication skills ably demonstrate a passion for concept development.
Comfortable with leading a team or presenting to a client.
A creative problem solver!
I have helped businesses succeed, and have worn many hats: art director, client/vendor liaison, company cheerleader and trouble shooter! Tight deadlines and brand adherence are a way of life. I keep current with design trends and email best practices. I am proficient with Adobe Illustrator, Photoshop, InDesign, Acrobat, MS Word & PowerPoint, Pages, Keynote, iMovie, Quark Xpress, Tumult Hype (animation) and can use iPad and Apple Pencil for drawing and designing.
WHAT I DO
I design and execute promotional materials to support the efforts of my employers and clients in their business growth. From corporate identities, magazine layouts and ad campaigns to brochures, slide presentations and email templates, I will enthusiastically and creatively help you round out your marketing program. I offer a combination of design and creative copywriting.
PORTFOLIO
The images below represent a small portion of my design portfolio.
Hover for a description and click to navigate and see entire image.
Online booklet designed to promote franchising. Created for my client All Media Design for USA Insulation
Client: PA Alpaca Owners and Breeders Association. I designed the program for their annual show for many years.
I designed this sheet and wrote copy to encourage vendors to stock this professional kitchen tool.
Product naming, packaging contest. Cutaway view and label.
Advertising support for previous product image
I designed and wrote copy for this POP piece introducing a new bread product by Aladdin.
All drawn in Adobe Illustrator for clean, scalable art.
I created a logo, small responsive website, and business card. "Ach" is the client's nickname, and is contained in "COACH" which made a great fit.
Concept and rendering submitted to Client for their pitch to Ursuline.
Designed and edited copy for a capabilities piece for BioHio Research Park.
2-sided, half-fold invitation. The Southwest location was the inspiration for the design.
9 x 12 folder and Logo design.